Seeds

Seeds had a powerful product, but their brand was sending mixed signals. The name Seeds Investor, paired with a green leaf logo, suggested something closer to eco venture capital than fintech for advisors. Their website lacked warmth, direction, and a clear message.

We partnered with their team to reshape the story. Through brand workshops, user interviews, and market research, we uncovered what made Seeds different—and how to say it. We simplified their name, moved to useseeds.com, and built an alluring new identity and website that made their platform easier to understand and more compelling to dig into.

Starting with a clear “why,” we architected a messaging hierarchy that inspires interest, then invites exploration. It’s not just easier to understand—it’s easier to believe in.

Now, Seeds has a brand that reflects its purpose and sets the stage for what’s next.

‍“Objective Brand absolutely nailed it. They took our vision and turned it into something that not only reflects our mission but pushes the boundaries of what's expected in our industry.

Super creative, incredibly professional, and just an awesome partner to help bring the next era of Seeds to life."

Zach Conway
Founder, Seeds