Objective Brand

Hi, we're Objective Brand. A team of creative designers, writers, and marketers obsessed with creating and growing brands.

We have deep expertise in financial services and fintech, with a proven record of driving companies forward to reach their full potential through thoughtful communication strategy.

Our work has been instrumental in transforming dozens of successful financial businesses into thriving enterprises.

What can we help you accomplish?

How we work.

Just like you, we value our time. We work with a handful of select clients each year, which helps ensure you have our focus, and we can intimately get to know your business to make real progress.

Objective Brand is a full-service agency. For the best results, we work from the ground up, collaborating with you to create a brand strategy, identity, and communication system.

We may be a good fit if:

You're a tech or high-growth financial business and value good design, minimalism, and modern trends.
You care about and provide real value to your customers and clients.
You don’t sweat the details and are willing to try new things.
You have a growth mindset and understand it's a learning process.
You treat people with kindness and respect.

We may not be a good fit if:

You're looking for a one-off project.
You want a quick turnaround.
You have a limited budget.
You want to be completely hands-off.
You aren't the primary decision-maker for your company's growth efforts.

The
squad.

John Scianna
‍Founder, Creative Director

Designer, copywriter, and brand strategist with a track record of building influential companies and high-converting marketing funnels.

Before founding Objective Brand, he spent several years in financial services. In his previous role he joined fintech custodian Altruist as a founding team member and helped it grow into a juggernaut on track to disrupt its industry.

As a graphic design graduate from Kendall College of Art and Design—he takes a design-thinking approach to marketing that provides a unique perspective for clients.

Kaelin Cegelski
‍Marketing Coordinator, Copywriter

Writer, content specialist, and digital media pro. Kaelin has spent time as a Digital Media Manager and Copywriter, and is a Communications graduate from the University of Rhode Island with a writing concentration.

A content Jill-of-all-trades, Kaelin takes a multi-pronged approach to marketing through digital media, copy, and analytics.

Her forte is creating content that connects, and building brands with strong consumer relationships through the art of wordsmithing.

Mallory Close
‍Senior Designer

Mallory is an award-winning designer with a BFA in Graphic Design from University of North Texas. Her portfolio boasts collaborations with brands like Starbucks, Microsoft, and Amazon.

She is a maker at heart with endless curiosity. As a passionate problem-solver, she thrives in formulating effective solutions that push boundaries.
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In her over decade-long career, she’s honed her skills at the crossroads of brand strategy and digital innovation.

Jen Baek
‍Operations Lead

A dynamic operations leader with a Bachelor of Science in Financial Mathematics from Mount Royal University in Calgary, Alberta, Canada. Her expertise spans strategic planning, process optimization, and operational efficiency.

Jen keeps Objective Brand running like a well-oiled machine, managing complex operations and fostering a positive team culture.

Originally from Vietnam but raised in Canada and having lived in four different countries, Jen brings a unique global perspective and strong financial acumen, making her an invaluable asset to our team.

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