Objective Brand

How we work.

Just like you, we value our time. We work with a handful of select clients each year, which helps ensure you have our focus.

For the best results, we work from the ground up, collaborating with you to create a brand strategy, identity, website, and marketing funnel.

We may be a good fit if:

You're a tech or high-growth financial business that values good design.
You care about and provide real value to your customers and clients.
You're a long-term thinker and are willing to try new things.
You have a growth mindset and understand it's a learning process.
You treat people with kindness and respect.

We may not be a good fit if:

You're looking for a one-off project.
You want a quick turnaround.
You have a limited budget.
You want to be completely hands-off.
You don't want to do the legwork before jumping into lead generation.

"Working with Objective Brand has allowed us to take Root's presence to a place I didn't know it could go."

James Conole
Root Financial

“Objective Brand is the best in the business, bar none. If you want to work with true professionals that simply get it, this is your team."

Ryan Hughes
Bull Oak

Process.

Exceptional companies are built on purpose—and brought to life through clear, compelling branding. We help uncover your core purpose and turn it into a brand that’s attractive, consistent, and built for growth.

Through our 4-step process, your team will gain the vision and tools to reach your full potential.

We call it The Objective Method. Here’s how it works.

Phase 1—The Foundry

Your business’s impact depends on how well you communicate your value.

In Phase 1—the Foundry—we lay the foundation. We start with research to uncover your purpose, your audience’s motivations, and what sets you apart. Through interviews, research, and collaborative workshops, we shape a clear, compelling brand narrative.

We also capture custom photo and video to reflect your company’s true character.

The result: your Brand Ethos—a strategic guide that aligns your team, sharpens your message, and sets the stage for everything that follows.

Phase 2—Future Vision

Equipped with the knowledge we gained in Phase 1, we’ll work behind the scenes to visualize how we envision your brand system. We’ll assemble a clear and compelling story about who you are and why someone should choose you.

At the end of this period, we’ll review a presentation that shows two directions of how your new brand could look: headlines, colors, logos, thumbnails, and marketing assets across your most crucial channels.

This future vision helps you understand how our strategy will come together in the real world.

Phase 3—Development

Your website is the core of your marketing funnel, so we’ll rework it to match our new strategy.

We’ll carefully consider your customer lifecycle and how best to move someone from initial interest to eventual conversion, optimizing each touchpoint of their journey.

While the website is in development, we’ll also work on supporting material like social assets, email templates, key presentations, and any other essential places your brand connects with the world.

We'll create a consistent, beautiful, and engaging experience from start to finish.

Phase 4—Activation

Before launch, we’ll determine what metrics to measure to help us understand the effectiveness of our changes and inform potential adjustments.

After implementation, we offer ongoing partnership opportunities. We’re intentional about who we continue working with—looking for teams who value collaboration, are committed to growth, and see the big picture. Together, we build on the brand release momentum with creative direction, marketing strategy and execution, and thought leadership.  

No matter the next steps in our partnership, we'll ensure you have the tools to succeed with your new brand and strategy.

About

Phase 1—The Foundry

Phase 2—Future Vision

Phase 3—Development

Phase 4—Activation