A brand strategy and growth studio for the pragmatic business.
Building a brand as grounded as the people behind it.
“Objective Brand's ability to listen, understand the unique challenges of financial services, and then translate that into a brand that feels true to who we are... that’s rare.
They didn’t make it about them—they made it about helping us show up more intentionally for the people we serve.
What they’ve done for SDC isn’t flashy. It’s steady, thoughtful, and deeply aligned with the kind of firm we’ve built and where we are going. And that’s exactly what we needed"
Brent Shimman
SD Capital
SD Capital came to Objective Brand with a brand that didn’t match the experience they were delivering. As a financial firm rooted in Midwestern values and long-term relationships, their clients described them as family—trusted, approachable, and deeply invested in their well-being. But online, that warmth and clarity were missing.
Through client interviews and strategic discovery, we uncovered three core pillars to build on: aligned family values, down-to-earth communication, and a collaborative planning style.
We then redefined the brand voice to match—clear, candid, and always approachable—while developing a new messaging framework, SEO-rich web copy, and a full digital strategy that included lead nurturing, video, and social content.
The result is a brand that now feels as personal and trustworthy as the service behind it—one that invites new clients into the kind of relationship SD Capital has always been known for.
See what's possible.