Altruist

Altruist is an investing and money management platform for financial advisors and their clients.

As the first team member at Altruist, Objective Brand's founder, John Scianna, constructed their brand and helped architect a marketing funnel that created an enormous waitlist. This eventually helped Altruist secure hundreds of millions in venture capital.

The challenge was to create an identity and messaging system that appealed to business and consumer audiences when constructing the strategy. It was also vital to fit squarely between tech and financial services—finding a balance between trust and stability, and modern and disruptive.

Here's a short look at what John and his talented team accomplished during his tenure.

‍“…John is a legend in my book. Couldn’t imagine starting any venture without him...

When I started Altruist the first person I asked to join me was John Scianna. He helped build the cultural, as well as the brand and marketing foundation of the company. There is nobody I'd rather have on my startup dream team in that role.

Any startup, fintech, or financial advisor that is serious about their brand should jump at the chance to work with him.

There are a lot of loud people in business, but very few who've actually played a critical role in building companies worth hundreds of millions or billions. John is the real deal.”

Jason Wenk
Founder, Altruist