John's career is defined by the intimate union between brand and growth. Having led work across brand, product, marketing, and customer acquisition, he brings a holistic perspective on how modern businesses earn attention, build trust, and scale. Before founding Objective Brand, John helped drive growth at a rapidly expanding wealth management firm and later became the first employee at fintech custodian, Altruist, where he helped build the company’s brand, product experience, and marketing foundation from the ground up.
Nice to meet you.
What we do.
Objective Brand designs and grows brands that change the trajectory of businesses.
We’re a strategy-led studio serving growth-ready firms in the financial industry. Our work spans brand strategy, identity, digital experience, and the marketing and growth systems that help good-hearted companies lead in competitive markets.
We’re a strategy-led studio serving growth-ready firms in the financial industry. Our work spans brand strategy, identity, digital experience, and the marketing and growth systems that help good-hearted companies lead in competitive markets.
What we build.
- Brand Strategy
- Positioning
- Brand Narrative
- Visual Identity Systems
- Website Design & Development
- Product UI/UX
- Photography & Video
- Growth Strategy
- Lead Funnel Development
- Ongoing Strategic Partnership
How we work.
How we work.
Who we work with.
We work with financial services and fintech companies at pivotal moments of growth.
Our clients have a desire to build something meaningful. They also have the time, resources and motivation to do it well.
Our best partnerships are with leaders who believe growth should be designed with intention. They value thoughtful strategy, collaboration, and exceptional quality.
Our clients have a desire to build something meaningful. They also have the time, resources and motivation to do it well.
Our best partnerships are with leaders who believe growth should be designed with intention. They value thoughtful strategy, collaboration, and exceptional quality.
What you get.
Clarity and direction.
Exceptional companies are built on substance. We uncover your purpose, define your edge, and build a brand and growth system the whole business can run on.
Scale.
Brand is how you earn trust before anyone talks to you. We help you signal credibility, ensure the right people find you, and convert at scale.
Sustainable growth.
Brand, marketing, technology, and client experience work best when they work together. We help connect the pieces and create the infrastructure needed to support sustainable growth.
Our full attention.
A limited number of partnerships allows us to develop deep context, make wiser decisions, and build a platform that delivers value long after launch.
With rich experience spanning finance, operations, and business leadership, Jen has built a reputation for creating systems that bring clarity, accountability, and scalability to growing organizations. Her background includes leadership roles in capital markets, financial planning, revenue strategy, and operations. At Objective Brand, she oversees the operational foundation that allows exceptional work to happen efficiently and with intentionality.
Ellie is an experienced design leader helping organizations create products and experiences people love to use. Throughout her career, she has focused on the intersection of brand, growth, and technology, leading teams through periods of scale and transformation. Most recently, as Director of Product Design at Altruist, she built and led the design organization during a critical phase of company growth, scaling both the team and the product experience alongside the business.
The dream team.
What they say.
“In an industry full of companies that make big promises but often fail to deliver, Objective Brand was a refreshing exception. In more than 20 years of business, this is one of the few times I’ve worked with a company that not only met my expectations, they exceeded them.
Objective Brand helped us completely rebrand our firm, and from start to finish, their professionalism, responsiveness, expertise, and ability to communicate made the entire process enjoyable. I’ve never been a huge fan of marketing, but they have a unique ability to bring your ideas to life. They ask the right questions, draw out your vision, and guide you through the process in a way that feels natural and collaborative.
The results have been outstanding. We’ve received tremendous feedback from clients about our new brand, and just as importantly, it’s created a real sense of excitement and renewed energy within our team. The end result was better than I envisioned, and the experience was just as impressive as the final product.
I couldn’t recommend Objective Brand more highly.”
“Working with Objective Brand has allowed us to take Root’s presence to a place I didn’t know it could go.
I knew a strong brand was the missing piece to go from where we were to where we wanted to be, but until we started working with Objective Brand I hadn’t been able to find anyone that could help us bridge that gap. Their understanding of financial services along with their mastery of brand is a huge asset to those that work with them.”
“Working with Objective Brand on our brand refresh and website has been a great experience, but their value goes far beyond a single project.
Over the last few years, they have been a true growth partner for Oath. When our partnership began, we were operating out of about ten office locations.
Today, we’ve expanded to over thirty. Scaling at that pace requires a brand identity and digital presence that can carry the weight of our purpose and ambition, and Objective Brand has been supporting us along the way to ensure our brand and marketing objectives evolve alongside our growth.”
“Working with Objective Brand has been an unbelievable experience. From the very beginning, it was clear they genuinely wanted to understand who we are, what we value, and what we’re working to build—and that level of care and curiosity came through in every part of the process.
The marketing strategy and branding they delivered weren’t just beautiful—they were incredibly thoughtful, intentional, and aligned with our vision. Their attention to detail is unmatched. From the visuals to the messaging to the client testimonials, everything feels cohesive, elevated, and most importantly, authentic to us.
For the first time, we feel like our brand truly reflects the level of service, trust, and care we provide our clients. We’ve already received great feedback, and we’re more confident than ever in the direction we’re headed.
Objective Brand didn’t just design a brand, they helped us tell our story. We’re so grateful for their partnership.”
“Before Objective Brand, our marketing felt scattered—disconnected projects, inconsistent messages, and no real system to tie it all together.
Now, we have a clear, strategic marketing plan and a stunning website that actually generates leads. Even better, working with them instantly checked off eight major marketing projects that would’ve taken us two years to complete on our own. And the quality? Absolutely unmatched. They’re the best in the business.”
“Objective Brand took the Glacier app from concept to a clean, intuitive product experience that actually feels like us.
They rebuilt the UI from the ground up with a level of precision and creativity that made the app stronger, easier to use, and ready for the audience we’re building it for.”
“I knew we needed a strong, cohesive brand to reflect our values and resonate with the startup founders and tech professionals we serve, but I struggled to find a partner who truly understood our vision—until we started working with Objective Brand.
Their deep understanding of financial services, combined with their creative brilliance, made the branding process seamless and inspiring. They didn’t just design a brand; they helped us tell our story in a way that feels authentic and impactful. Rora Wealth wouldn’t be what it is today without their expertise.”
“Objective Brand’s ability to listen, understand the unique challenges of financial services, and then translate that into a brand that feels true to who we are… that’s rare.
They didn’t make it about them—they made it about helping us show up more intentionally for the people we serve.
What they’ve done for SDC isn’t flashy. It’s steady, thoughtful, and deeply aligned with the kind of firm we’ve built and where we are going. And that’s exactly what we needed”
“Objective Brand absolutely nailed it. They took our vision and turned it into something that not only reflects our mission but pushes the boundaries of what’s expected in our industry.
Super creative, incredibly professional, and just an awesome partner to help bring the next era of Seeds to life.”
“I’ve had the pleasure of working with Objective Brand twice—first when I launched my firm, and again more recently for a comprehensive marketing review.
Both times, they exceeded my expectations. John brings a unique design style, and it’s been impressive to see how he has scaled that vision across the entire team. The firm has grown thoughtfully, building expertise across many areas of marketing. The team works seamlessly together, producing high-quality content that requires little to no supervision or revision—a priority for me.
Their ability to understand our brand and translate it into impactful marketing has been invaluable. I couldn’t recommend them more highly.”
